Color Psychology Test: Color Has Personality(1)

Different colors can create an illusion! Why do you have to be careful when you see a blue car rear-end? Why use light-colored cartons when moving, and most safes are black? People in the color world will be excited by red and calm by black, but few people think about the relationship between color and life. Kinoshita, a senior member of the Japanese Color Society and a well-known color psychologist, pointed out that color is closely related to life. Through color, one can gain insight into a person’s heart. Borrowing the power of color can give people good luck and even change a person’s life trajectory.

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Different colors can create an illusion

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Speaking of the magic of color, let’s first answer the two questions raised at the beginning of the article. Why should you be especially careful when you see a blue car? Because different colors even if they are in the same position, they give people different visual experience. Cool colors like blue always give people the feeling of being relatively far away. If you follow a blue car, it’s easier to rear-end, while bright colors like red will always attract people’s attention, as if they are in front of them…

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In fact, color also has weight. The same two boxes make people feel that the black one is extra heavy, while the light one is slightly lighter. Someone compared the color and weight of the objects through experiments and found that the same black box is 1.8 times heavier than the white box. This is not difficult to explain. The light-colored cardboard boxes will make workers feel less heavy, and the black safe will make the thief feel “too heavy, I can’t move” at first glance.

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The Japanese colorist Harada Rehito did such an experiment. They put two people in a room with a blue wall and a room with a red wall. Then they stayed inside for an hour according to their own feelings and then came out. They found the person in the red room. They came out in 40 minutes, but the people in the blue room haven’t come out in 70 minutes. People’s sense of time will be disturbed by the surrounding colors. When red and other bright colors are flooded, people will feel that time flies very slowly. This can also explain why people like a year”.

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The famous American Ford Motor Company also used color to help improve production efficiency. They repainted the dark green with black lines in the workshop to light blue and cream yellow. As a result, the labor efficiency of workers was greatly improved because of their fatigue. Lighten up.

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Every color has a personality

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Everyone has their own favorite colors, in fact, each color can also reflect a person’s personality. Harada Reino analyzed this:

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There are two types of people who like black. One is good at moving people and can handle various situations well, and the other has an evasive mentality, is afraid of other people’s comments, and likes to buy black clothes. Although these two people have different personalities, one thing they have in common is that they didn’t like black from the beginning, but because of certain growth experiences. People who like black should wear more bright-colored clothes, especially those in love.